The Founder

Billy Hughes
After settling in South Africa in 1990, Argentinian-born Billy Hughes was inspired to start his own wine venture in the Cape. His farming interest grew from visiting wine farms in Mendoza as a boy with his father who was an agricultural engineer.
After getting himself educated in viticulture and winemaking, in the year 2000 he and is late wife Penny bought an old wheat farm in Malmesbury, near Cape Town. What he didn’t know was that while this area - commonly known as The Swartland - was little known for its wine culture, it would soon become one of the top wine-producing regions in the Western Cape.
At the time, he drove all aspects of his young wine venture, from the 27ha vineyard to winemaking, blending and bottling. From 2010 to 2014, Penny managed admin and sales, putting NATIVO on the wine-market map in the Cape.


The name NATIVO encompasses allusions to Billy’s native origins, his progress to becoming a naturalised South African and desire to produce a wine reflective of its origins infused with site-specific characteristics. As such, Billy makes sure that a minimally invasive approach to winemaking is taken.
NATIVO is recognised by the minimalist label which features an embossed, subtly elliptical circle. This is not only the shape of the stain made by the base of a wine-glass, but also alludes to a sense of “coming full circle”, as in the case of the Hughes family and its wines, and the natural cycle of life.

“We want the wine to have the flavours of the farm” 

Now 17 years after its inception, The Hughes Family Wines’ NATIVO has blossomed into an accomplished and constantly growing family winery with a prominent presence in the Cape wine market and Cape Town’s restaurant community.
With accomplishments such as multiple vintages with 4 ½ stars in Platter’s Wine Guide, membership to The Swartland Independent Producers (SIP)Organic certificationexport to countries like the UK, Belgium, and Germany, and finally the building of our very own cellar, we at The Hughes Family Wines continue to produce quality wines with unique and distinctive local flavours.
Read more about our wines here


Our Wines The Vineyards The Cellar

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